Course 02 · AI Edge Academy

AI for GTM
Strategy

Market intelligence, ICP research, competitive analysis, and go-to-market execution systems — built on workflow-first operational design.

Launching Late June 2026 $497 · Lifetime Access
5
Modules
25+
Lessons
6
Workbooks
∞
Lifetime Access
📅
Launching Late June 2026
Course 02 launches late June 2026 — curriculum in final production. Pre-register for Course 01 to lock in early pricing across the full catalog.
Pre-Register for Early Access → Watch Course 01 Module 01 Free
Full Curriculum

Five implementation modules.

Each module is a complete operational system — not a collection of tips. Click any module to expand the full lesson outline.

Module 01
GTM Intelligence Foundations
Building a structured intelligence layer for go-to-market strategy and market analysis.
▾
  • →The intelligence gap in most GTM strategies — what teams are missing
  • →Market signal framework — identifying meaningful signals vs noise
  • →Structured market analysis workflows — from scattered research to organised intelligence
  • →Competitive landscape mapping — building reusable competitive intelligence systems
  • →GTM intelligence architecture — designing a system that updates continuously
Included Materials
GTM Intelligence Workbook Market Signal Framework Competitive Landscape Template
Module 02
ICP Research & Account Intelligence
Building structured ICP definitions and account intelligence systems from real market data.
▾
  • →ICP definition methodology — moving from assumptions to data-informed profiles
  • →Account scoring frameworks — structuring how you evaluate fit and timing
  • →Trigger-based targeting — identifying accounts showing intent signals
  • →ICP refinement workflows — building feedback loops into your targeting system
  • →Account intelligence briefs — structured account analysis at scale
Included Materials
ICP Definition Workbook Account Scoring Framework Trigger Signal Tracker
Module 03
Competitive Intelligence Systems
Structured competitive monitoring, battlecard architecture, and win/loss intelligence.
▾
  • →Competitive intelligence workflow — continuous monitoring without manual assembly
  • →Battlecard architecture — building competitive positioning that sales can actually use
  • →Win/loss intelligence system — turning deal outcomes into organisational learning
  • →Competitive signal tracking — identifying positioning shifts and market moves
  • →Live demo — full competitive intelligence system built step-by-step
Included Materials
Competitive Intel Workbook Battlecard Builder Framework Win/Loss Analysis Template
Module 04
GTM Execution Planning
Translating intelligence into structured go-to-market execution plans and operational systems.
▾
  • →GTM planning methodology — from intelligence to execution architecture
  • →Segment prioritisation workflows — structuring how you allocate GTM resources
  • →Message-market fit framework — aligning messaging to intelligence-driven positioning
  • →Launch planning systems — structured campaign and motion planning
  • →GTM performance intelligence — structured review and optimisation workflows
Included Materials
GTM Execution Planner Segment Priority Framework Launch Planning System
Module 05
GTM Ops & Intelligence Infrastructure
Building the operational infrastructure that keeps your GTM intelligence current and actionable.
▾
  • →GTM ops architecture — the systems layer that keeps intelligence current
  • →Intelligence update workflows — structured processes for continuous market awareness
  • →Team intelligence sharing — building systems that distribute knowledge consistently
  • →GTM review preparation — structured analysis workflows for leadership conversations
  • →Course capstone — building your complete GTM intelligence operating system
Included Materials
GTM Ops Architecture Guide Intelligence Distribution System GTM Review Framework
Everything Included

More than video lessons.

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5 Implementation Modules
Complete curriculum from intelligence foundations to GTM execution systems.
▪
25+ Structured Lessons
Every lesson connected to a real GTM workflow and operational context.
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6 Fillable PDF Workbooks
Operational tools built for your specific market and ICP environment.
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Live System Demos
Complete GTM intelligence systems built on-screen throughout the course.
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Lifetime Access + Updates
Markets change — curriculum updates are included at no cost.
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Certificate of Completion
Awarded upon completion of all five modules.
Who This Is For

Built for operators, not beginners.

No coding required at any stage. You bring the market context — the course builds the system around it.

GTM leads and VP Sales building structured market intelligence without research teams
Product marketers designing ICP-driven positioning and competitive systems
RevOps operators connecting intelligence workflows to execution and pipeline systems
Founder-led GTM teams building repeatable market intelligence before scaling
Demand gen and growth operators building trigger-based targeting systems
Anyone responsible for GTM strategy who wants a structured implementation framework
Ready to start

Pre-register for early access.

Pre-register to lock in early pricing and get notified the day Course 02 launches in late June 2026.

Pre-Register for Early Access → Watch Course 01 Module 01 Free

Explore all six courses in the AI Edge Academy curriculum.